Fans and Artists Rule, While Record Label Power Declines
The music industry has been forever changed by digital downloads in the last decade.
A shift in power from record label and corporate executive has transferred to artist and fan.
Still think you need to get signed to be a successful recording artist? Think again.
Check out Jason Feinber’s fantastic post, “Record Labels Are Losing Power to Fans, Artists” on PBS.org’s Mediashift.
So if you’re a new artist, does this change how you’ll approach marketing your music? Are you already using social media? Are you willing to give your music away for promotion?
Please leave your comments.
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